Chevy Volt on Xbox 360
Microsoft's Kinect Joy Ride
Chevy Volt Virtual Test Drives will be available to players of the new Xbox 360 Kinect game called Kinect Joy Ride by Microsoft Game Studios that will be Microsoft’s first controller-free racing game.
To test drive GM’s new EV (Electric Vehicle) players will have to unlock the car by watching a Volt advertisement either on the Xbox Live or on the web. This takes virtual product placement to a whole new level, where players and perhaps soon to become customers will have the ability to interact with the Chevy Volt even before they ever step foot in a dealer’s showroom. Player’s will have the opportunity to replicate the Volts experience of gas-free driving which can travel up 40 miles on pure electric power, and then continuing for an additional 300 miles using their extended range APU (Auxiliary Power Unit) technology.
On a related note the Chevy Volt will also be one of the first advertisers for the new Windows Phone 7.
GM's Chevy Volt
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